Bilingual (English-Spanish) with over 10 years of experience in marketing campaigns, accounts payable, and customer relationship management across U.S. and Mexican markets.
· Managed accounts payable operations for 260 homeowner associations across two twin companies.
· Provided direct phone support to vendors, homeowners, and board members regarding financial inquiries and service issues.
· Supervised the phone team, offering training and assistance in conflict resolution and customer service strategies.
· Coordinated invoice processing, vendor payments, and reconciliations ensuring timely and accurate financial reporting.
· Collaborated with accounting and property management teams to optimize workflow and vendor relations.
· Maintained documentation and provided administrative support to upper management.
· Development of advertising campaigns for California and Texas.
· Monitoring of social media networks and response to Yelp requests.
· Performed accurate roofing replacement and repair estimates using iRoofing, calculating material costs and measurements for client proposals.
· Tracking of leads through CRM (Customer Relationship Management) for scheduling visits and closing sales.
· Customer inquiries handling and complaints management.
· Competitor monitoring.
BRANDS: Madison Grill, Capitán Larry, and TOMMA
· Creation and logistics of campaigns/events for each brand.
· Development of Cost-Benefit analysis (ROI reports for each campaign and/or event) for each brand.
· Planning of investment in ATL/BTL media for each brand.
· Supervision of staff in the Marketing department: Design, Advertising, and Public Relations.
· Commercialization of advertising spaces.
· Negotiation and closing of agreements with companies.
· SEO and SEM positioning on Google.
· Analysis of data obtained in Google Analytics, Google Adwords, Google Search Console, KWFinder, and Google My Business.
· Supervision and management of marketing budget.
· Mail marketing campaigns and SMS via Sendinblue.
· CRM management obtained via Kindorse.
· Digital conversion campaigns (Facebook Pixel + G Suite).
· Negotiation and closing of barter agreements with brands.
· Commercialization of advertising spaces in the plazas.
· Supervision and management of the annual marketing budget.
· Development of Cost-Benefit analysis (ROI reports per campaign).
· Planning of investment in ATL/BTL media.
· Implementation, logistics, control, and evaluation of campaigns, events, and BTL activations.
· Administration and control of POP material inventory.
· Training and supervision of animation staff.
· Business planning
· Analysis and reporting of Adwords (Video, Banner, and Search), Analytics, Google My Business, Facebook Pixel, Manychat, Sendinblue, Cliengo, and Salesforce.
· Creation and production of advertising photography and videos.
· SEO and SEM on the web.
· Management of Social Media, CRM, and Chatbots.
· Budget management for digital and print advertising.
· B2B and B2C Public Relations.
· Supervision of staff in the Marketing department: Community Manager and designer.
